About Us

Mission Statement

Educate, organize and influence youth, 13 – 20, and their mentors to master media arts and digital technology to forge universal creative media literacy, expression and civic engagement for youth empowerment. Modernize the education system and build a 21st century, world-class workforce for career, economic and community transformation through digital media arts and technology.

Now entering our 21st year, Tower Of Youth (TOY) began as a Sacramento Sierra (five counties – Sacramento, Placer, Yolo, Nevada, El Dorado), youth media organizational magnet, built around two annual, competitive, media festivals, the Teen Digital Reel Showcase & Awards, and the North American All Youth Film & Education Day.

Image engagement by youth is the central draw for the new world Digitalism economy. It is revolutionizing all societal emerging relations and institutions. TOY disseminated $2.5 million in state-of-the-art hardware and software as festival awards to build regional educator capacity and a river of student careerists. Our Festivals advance workforce standards curricula and interdependent member organizations that include:

Digital Media Parent Circle

Parent Digital Media Circle

Parents and…

YBAMA - Youth Broadcast and Media Association

Youth Broadcast & Media Association

Our pre-professional, industrial youth guild.

Our California legislative blue print (Digital Arts Studio Partnership and Workforce Development Act 2002, 2007, 2008) established us as a policy-based “sector intermediary” organization linking schools, non profits, businesses, professionals, and youth. This became our outreach tool for stake holders to organize and the basis of our position paper, “CA Creates”, sketching our analysis and strategy for system change. Everything led to a new imperative and paradigm for how society must prepare its children to create a just and democratic, all digital based culture. Beyond the 20th Century Information Technology (IT) or Science, Tech, Engineering and Math (STEM) focus, the radical impact of 21st Century audio-visual and social media communications now defines all youth life and our transforming world!

TOY guides schools to embed digital media arts and project-based learning in teacher training and across all academic classes to produce a 21st Century Arts Media and Entertainment Career pathway and workforce to populate every business where internet and video are essential to competitive entrepreneurial success. TOY demonstrates model sports media partnerships with the River Cats Baseball Team and Sacramento Kings Basketball Team. We advance environmental visions with Sacramento Municipal Utility District, and cultural visions in partnership with the CA State Fair to inspire and multiply high value, real world media projects.

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