Contact Your Representatives

The bill to establish California K12 Media Arts Standards for curriculum has been sponsored by the California State Superintendent of Public Instruction, Tom Torlakson and authored by the Chair of Assembly Ed, Pat O’Donnell. It is urgent that we send letters of support immediately. The first policy hearing was held March 15, 2017. Please send a letter modeled on ours below!


Dr. William Bronston, MD
President & CEO, Tower of Youth

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Example Letter to Send Your Representative

February 16, 2017

The Honorable Patrick O’Donnell
Chair, Assembly Education Committee
State Capitol P.O. Box 942849
Sacramento, CA 94249

RE: AB 37 (O’Donnell) – SUPPORT

Dear Assemblymember O’Donnell:

On behalf of our non profit The California Digital Arts Studio Partnership and Tower of Youth organizations, I write to unconditionally support your AB 37, which would require the development of Kindergarten through 12th grade media arts content standards by January 31, 2019.

Digital media arts is an absolutely fundamental skill set essential for all our 21st Century youth to master for all new careers and civic engagement. It integrates digital technologies with traditional forms of artistic expression, and includes categories such as animation, video production, digital sound production, imaging design, games, interactive design, as well as virtual and augmented reality design. It reflects the multimedia world they live and experience and empowers them to engage in self-directed forms of inquiry, expression and creativity.

For 2 decades we have been building a full range of projects, partnerships with industry and the education system to launch the expansion and inclusion of digital media arts throughout all academic curricular disciplines at the secondary and community college levels given the ubiquitous transformation of the business communities dependence on the internet for all their growth and development.

The establishment of standards will, for the first time, provide the basis for quality teacher training, curriculum development and the statewide legitimization of this profound competency.

Thank you for introducing this important bill and I urge your fellow committee members to support AB 37 to ensure that our students gain critical skills in media, technology and digital culture essential to becoming informed, discerning and engaged citizens.


Willliam Bronston MD
President and CEO