March 19, 2017

New Partnership with the Center for Multicultural Cooperation

Dear Friends, Supporters, Alumni,

Center for Multicultural CooperationThe Tower of Youth has welded a profound partnership with the Center for Multicultural Cooperation (501c3) combining our 40 years of youth organizing work to that end. Together we have set the most ambitious action plan of which we are capable to share with you and seek your totally fresh commitment and system change support! Hundreds of youth discover and pursue their career dreams with us.

Maria Madril Hernandez, CEO of CMC and I, are working to divide and share the leadership across our 2017-2018 major action checklist – organizing and empowering youth, building a mass constituency, transforming our most important institutions, and forging strategic sector partnerships. That is what we have dedicated ourselves to this year and come to you for input, material and personal support and your co-ownership of this major, major system change effort.

Change…radical digital media arts and technology standards, curriculum and mastery in our schools, community and 21st Century workforce pose a critical imperative we must fiercely propel in 2017! We must think bigger and more boldly, given our 2 organizations parallel non-profit experience in the revolutionary global digital technology paradigm that has engulfed us all.

Our Four Strategic Objectives…

  1. A Digital Media Arts Conclave, a strategic youth and field stakeholder, 5-year action and policy planning conference will be organized in the November of 2017, to establish the most ambitious plan, buy in and breakthrough change agentry – GPS needed! Youth, educators, industry, lawmakers and advocates will revisit our major successes in the passing the Digital Arts Studio Partnership and Workforce Development Act (2002, 2007 & 2008) and, our California Creates organizing blueprint to guide implementing K12 Media Arts Curriculum Standards embodied in AB 37 (O’Donnell) that we are working to pass this year. We have started a Digital Media Arts Circle among other key stakeholder partners to plan and organize together in our region!
  2. We will sharply expand and build powerful and authentic youth leadership through our Youth Broadcast and Media Association (YBAMA), our pre-professional, media industry wide, guild organization, and, our year around, model, Theatron Training series, that are complementary and fundamental tools for 21st Century workforce and career success to progressively influence our society. CMC brings its Youth Empowerment Studios (YES), a workforce development initiative squarely into our program to provide added events for youth training and employment in technological literacy, video production, graphic design, web design, and social media.
  3. We must press for public policy to establish K12 Digital Media Arts Standards, in law, for California in 2017 (AB 37 O’Donnell) and then in 2018, plan to pursue establishing a mandatory Digital Individual Education/Learning Plan (DIEP), for every child, that will annually install all content learning curriculum into each child’s mobile devices. This precedent already exists among children with Developmental Disabilities since 1975, and, is a must among all home schooled students whose numbers are becoming huge. To this end, partnerships with the most innovative digital manufacturing industries to this end must be forged. Schools must transform into 21st Century centers for project based/ applied learning, creativity, civic engagement, workforce mastery and excellence.
  4. We must catalogue, package and find the best institutional home for the 1200 finest youth movies Tower of Youth has awarded, screened and archived since 1997, the 20-year national archive treasure, from our biannual TOY Teen Digital Reel Showcase and North American All Youth Film and Education Day, events. These demonstrate the compelling, self revelatory, controversial, and timeless issues, messages and values in short movies, produced by our Sacramento Sierra and North American youth (13 – 20 y/o) who were the very first students to take digital media arts in high school in the 21st Century! This unique asset must be formatted and gifted for the most inspiring, interactive, museum and searchable internet use.

We welcome your ideas, networks, and dollars to realize this alliance between us starting with the May 4, 2017, Big Day of Giving and escalating thereafter. Please examine our respective profiles ( (add CMC profile) that demonstrate our pioneering track record and seriousness. Please give us your best insights, at and plan to send your most generous contribution as we begin our historic journey into this tumultuous present and future!!


William Bronston, MD
Tower of Youth President and CEO

Maria Madril Hernandez
Center for Multicultural Cooperation Executive Director and TOY Chief Program Officer

February 6, 2018 in Sacramento

Help set the angle and California’s priority steps
forward with stakeholder legislators, youth, industry, education and visionary system leaders.

Learn More »
Register Today »

Support Tower of Youth during Big Day of Giving 2018

Invest in our 21st Century transformation and youth’s profound media impact.

Donate Today »
Learn More »